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Church Launch Planning Timeline
January 25 - April 5, 2026
Strategic Rationale
March 22nd provides optimal timing: students are back from break and settled in, gives two services before Easter (March 29 & April 5), and accounts for the 6-week rebranding delay while avoiding the distraction of spring break season.
Original Proposed Launch
Jan 25
Initial target date
6-Week Rebranding Delay
Jan 25 - Mar 8
Rebranding work in progress
Pre-Spring Break Week
Mar 3-8
Students distracted, potential exams
Longwood Spring Break
Mar 9-13
University closed, students away
Classes Resume
Mar 16
Students return to campus
NEW PROPOSED LAUNCH DATE
Mar 22
First service - optimal timing
Second Service
Mar 29
Week before Easter
Easter Sunday
Apr 5
Major holiday - avoid launching near this
Key Benefits of March 22nd Launch
- Students fully back and focused after spring break
- Two services to build momentum before Easter (March 29 & April 5)
- Avoids pre-break exam stress and distraction
- Prevents launching too close to Easter weekend
- Accounts for necessary rebranding timeline